Choosing the Right Real Estate Brokerage

Posted by Premier Commission on May 12, 2015 in Real Estate, Real Estate Agent

New real estate agents face quite a few choices before they can set up shop and start doing business. One of the first choices they have to make is just which real estate brokerage they will work for.

You will need a sponsor, but you shouldn’t just jump into any group that presents itself to you. You need to choose the right real estate broker.

The Importance of Choosing Correctly

It is important to understand why choosing the right brokerage is essential for success. Who you choose to work for will influence your own business in several ways. Once you’re a part of a firm, their reputation, whether good or bad, will become your reputation. The culture, education and techniques used are all factors to consider when choosing a brokerage. Some brokerages are all about getting you trained and up to speed, while others may expect you to hit the ground running and offer very little support. There is also the question of how you are compensated and what benefits will be offered to you.

These things should show you that choosing a brokerage is a personal choice you need to put serious consideration into. It’s not the kind of choice that you should make haphazardly or without seriously thinking through the ramifications of the available options.

In Order to Expand, You Have to Narrow Your Focus

Before you choose a real estate brokerage, you need to narrow down your search. One of the best ways to do this is to take off your real estate agent cap for a little while, and scout areas as if you were a potential buyer. This will put you in contact with agents working for several different brokerages.

In turn, you can speak to them to get a better understanding of which brokerages have a presence in the area and what type of real estate they represent. The individual agents themselves can give you some insight into the overall nature of the brokerages that back them.

Once you know which brokerages represent the area you want to work in, then you can start doing deeper research on them. Through this process, you should be able to narrow down your choices.

What to Look For in a Real Estate Brokerage

But when you’re doing research into the brokerages, what should you look for? Of course you should look for professional memberships, accreditations, and similar associations.

Don’t neglect to look for other things such as how they advertise, if they take advantage of new technology and if they’re well known in the community you want to work in. These things can help you narrow your choices even further.

Once you have only a handful or less brokerages to look at, you can start taking a hands-on approach to research.

• Go to the offices or facilities
• Set up meetings with the owners
• Ask pointed questions
• See if they offer training, and what kind of training
• Check to see if they offer mentoring
• Talk costs and commission splits

Once you’re actually in the offices, you can take a closer look at their marketing materials. You can see if their facility offers you space to work and an environment conducive to that work.

Taking it Further

In the end, you will certainly find a brokerage that’s right for you and your business. Once you’re settled, you will also want to start think about funding. No matter how you split it with the brokerage, commission pay doesn’t always come to you regularly.

Make your life a little easier by learning about how commission advances can help you keep your business viable by contacting Premier Commission LLC.

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