Accessibility

The first step to making good use of your real estate open house sign in sheet is to make it readily available to anyone who is entering the property. By placing it on a counter or table in a very prominent part of the home, and making sure that you greet each customer and direct them toward the sign in sheet, you will have a better chance of collecting their contact information. Even better than a physical sign in sheet is to use one of the popular sign in apps now available on smart phones. This allows users to check in on their phones and share their information in a way that you can later access from anywhere with an internet connection. This is easy and convenient for both parties.

Be Respectful

Now that people have spent nearly a decade being bombarded with all kinds of spam and advertising over the phone and online, many are weary of giving out personal information to someone who is trying to sell a house. By showing visitors that you are going to respect their privacy and their space by not sending them unwanted ads and constant emails. You are more likely to get their information. Give them an option to turn down newsletters ahead of time so that they are only receiving the communications that they really want.

Examine The Data

Contact information is useful not just because it lets you reach potential customers, but also because it helps you identify shared characteristics among those customers. By reviewing the contact information, email addresses and other information that you gather, you will be able to develop a demographic picture of who your customers are and how you should be marketing that house.

Reach Out

Ideally, your open house will attract a ton of traffic, but realistically that house will not be perfect for every person that stops by. This could be because of space, price, or other features that are beyond your control. However, even if that individual is not interested in purchasing the house you are currently showing, their information on your real estate open house sign in sheet indicates that they are interested in buying something. You now have the chance to reach out to them and identify what they are looking for and try to offer them something that better fits their needs.

A successfully implemented real estate open house sign in sheet can provide limitless value for agents. It allows you to tighten up your marketing efforts on the house you are currently selling by providing information about people who are already interested, but it also opens up your customer base to people who are looking for something else instead. You can take advantage of both groups of people by following up with them and getting more information about their exact housing needs.

If you’re looking for a great way to get your hard-earned commission today to boost your open house marketing efforts, get in touch with Premier Commission. Our convenient commission advances for real estate agents will make sure you have the cash you need to hold a successful open house!

One of the most effective planning tools is a real estate business plan. Your business plan should be a place where you put your goals – both long- and short-term – down on paper.

Creating a plan forces you to think through where your business is headed and how you can reach your desired destination. It gives you a document to refer back to whenever you face unexpected challenges and need to get your business back on course.

If you’ve never created a business plan before, don’t worry. It’s not as difficult as it may sound. Here are seven tips to help you create your real estate business plan:

Have a mission. The first section of your real estate business plan should clearly state what your long-term mission is as a real estate agent. Why are you in business and what makes you different from your competition? Your mission could be to help new home buyers purchase their first home or to help investors find their next perfect property.

Establish your target market. Your marketing efforts will be more effective if they’re targeted to a specific group. Define one-to-three groups who will serve as your primary audience. Who are they? What are they looking for in a real estate agent? What are their concerns? If you can answer these questions, you’ll be able to market to them and serve them more effectively.

Do some self-analysis. A business plan isn’t just about defining your market, but also analyzing yourself. One way to do this is with a SWOT analysis. SWOT stands for: strengths, weaknesses, opportunities, and threats. Evaluate yourself in those four areas to understand how you can be a better agent.

Define your goals. Your mission statement is a broad overview of what you’d like to achieve. You also need to set specific goals to help you know whether you’re on track. These goals should be quantifiable and achievable. How many houses do you want to sell next year? How many new clients do you want to bring on-board? Use specific metrics that you can easily measure so you can regularly review your success.

Create an action plan. Of course, goals aren’t very useful if you don’t have a path to reach them. After you’ve set your goals, create a step-by-step plan for achieving them. If you want to sell 100 houses, how many meetings do you need to have each week? How many calls do you need to make? List these specific actions to guide your weekly and daily activity.

Outline possible future actions. You may have ideas about where you want your business to go in the future, but you may not be ready to implement those actions now. Maybe you want to form a team or hire a junior agent. Go ahead and outline those ideas in your plan so you can refer back to them often.

Review often. Your business plan doesn’t have to be a static document. As your business changes, so should your plan. Review it regularly and make changes as necessary so that the plan reflects your current goals and business situation.

When it comes to being a successful agent, an important aspect of any business plan is to have sufficient cash flow to keep on track. Get in touch with Premier Commission for more information about our commission advances for real estate agents. This is a great cash flow tool for your business.

1. Invest in a Decent CRM or Contact Management Software

At the very least you should have some type of contact management software to do most of the lifting for you. A full CRM solution may cost more than software dedicated strictly to contact management, but you definitely need on or the other.

You should not find yourself tediously typing contact information into a spreadsheet. You don’t have the time for that! One thing to remember is that there are tons of this kind of software out there. To narrow down your search for the one that’s right for you, try this:

• Look for real estate specific software
• See what software your colleagues at the brokerage use
• Do research, try out some trial software before making a purchase

There are a few other things to consider as well. You want your software available to you in forms other than just on your PC or laptop. Look for software that has a cloud aspect or mobile app so you can access your information anywhere and at any time.

2. Keep an Active Website

It’s easy to let the website page from your brokerage carry you, but you absolutely should have your own website. It’s a good idea in general, but for managing clients, it’s imperative.

These days, most people will find you online before they ever think to visit you or call you. This creates a good opportunity for you to gather information from people.

• Keep a mailing list, preferably one that integrates into your CRM
• Allow people to update their own information on your website
• Always leave calls to action on your website to allow potential clients to send you information

If you set these things up right, your contact management software will become dynamic. Integrating software with your website will help you to keep your contact list up to date.

3. Communicate with Your Clients

Those leads, those people you met at the party, the random person that responded to an outdated ad, these are all potential clients. If you have them in your list of contacts, then you should make sure that you periodically let them know that you’re still around.

You should communicate regularly with your active clients, but you should also make sure that you occasionally attempt to speak to your inactive clients as well.

• Keep an email list and actually use it to send newsletters or updates
• Look for missing information in your contact list and see if you can obtain it
• Make sure you periodically contact clients to ask for updates or changes in their information
Don’t do these things just for the sake of doing them. You should try to offer some value to your communications. Also, keep in mind that it’s not all about gathering info from them. You also want to keep them informed as well.

The Cost of Real Estate Client Management

Given that there are peaks and valleys in your cash flow, you may not have sufficient cash to pay for these expenses while waiting for your commission. A great option is to consider a commission advance from Premier Commission LLC, which will provide you with the needed funds to run your business. Contact us today for more information!