4 New Ways to Generate Real Estate Leads

Posted by Premier Commission on November 15, 2016 in Helpful Tips, Marketing Tips, Real Estate Career

As a new real estate agent, the ability to generate real estate leads can make or break your career. However, generating these leads can be a great challenge unless you know what you are doing. Fortunately, there are a number of professionals who have come before, and in many cases, they have done a lot of the hard work of finding out what works and what doesn’t in regard to real estate leads. To make the process easier, here are four new ways to generate real estate leads that work well for new agents: 

1. Video Marketing

According to research, approximately 3/4 of all brands see better returns on their investments when using video marketing. The reason this is the case is because people who are looking for real estate love visuals. Though you might have dynamic infographics or even slide shows on your site, adding the video element can greatly increase leads for your business.

2. Social Media

If you aren’t already, you must start using social media if you want to generate leads. Facebook, for instance, has more than a billion users. Though you won’t be focusing your marketing efforts on all of these people, you will have a target audience that you want to approach, and these people are almost certain to use social media. The trick is, however, to make sure your posts are targeted correctly.

3. Paid Google Advertising

Another option to generate real estate leads is to use different types of Google advertising. Google offers a number of options to small business owners, contractors, and others who are not in the same league as the mega corporations that dot the internet landscape. Google Adwords, for instance, is an excellent option for real estate agents, and it is fairly easy to use thanks to the multiple guides available online.

4. Referrals from Other Agents

It might be surprising, especially if you are new to the industry, that you can get a lot of leads by getting referrals from other agents. This can certainly work well, but you can’t expect referrals from just any agent. These work best when you are getting referrals from agents who do not live in the same area that you do. Networking is extremely important to the success of a real estate career, so make sure to attend regional and national conferences when possible. Most real estate agents come across many people each year that are relocating, and you want them to recommend you when people move to your area.

These are just a few new creative lead generation tactics that you might not have thought about for your real estate endeavor. These tactics are especially important if you are a new agent. For even more information on how to access cash to implement your lead generation, contact Premier Commission.

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