Getting Started With Real Estate Blogging

Posted by Premier Commission on October 08, 2015 in Marketing Tips

When you don’t know where to begin, starting a real estate blog can seem difficult. When you know what steps to take, however, you can seamlessly integrate real estate blogging into your regular routine. Here are the things that you need to know for successfully getting started with real estate blogging:

I want to sell real estate, not talk about it, so why should I bother with a blog in the first place?

Although you may hold no personal interest in blogging, real estate blogging is one of the best marketing tools at your disposal. This is because it:

• Boosts your website’s SEO results
• Builds lead relationships
• Makes you look like a pro
• Enhances your social media presence
• Broadens your reach

Because of benefits like these, starting a real estate blog will make it much easier for you to broker those real estate deals that will put money in your pocket. Not having a real estate blog, on the other hand, could hurt your ability to succeed, because your competition will be attracting leads that could have been yours.

How do I get started with real estate blogging?

The first step is to add a blog page to your website (if you don’t already have a website, then you should start there). When your blog is on your website, you provide visitors with a direct connection to the rest of your website; this, in turn, enhances your likelihood of creating a lead.

What to talk about

This is entirely up to you. The key for creating successful real estate blogging is to come up with topics that you think that members of your target audience will be interested in reading about. If you aren’t sure about what to talk about, then start out with a “how to” type blog post. For example, you could write a blog explaining to homeowners how to prepare for a home appraisal, or how to find a great real estate agent.

Even if you aren’t an expert on a subject, you can write about it if it is relevant to what you do and your target audience’s needs (just be sure to do plenty of research from reputable sources and link to the sources for any numerical data/hard claims that you found).

How to write

Your blog should always be concise and professional, but don’t be afraid to inject a little humor into your posts. If you aren’t an adept writer, then dip into your marketing budget and hire a professional copywriter to get the job done.

What not to do

Although real estate blogging gives you plenty of freedom and flexibility for success, there are still several things that you should never do. This includes the following:

• Keyword stuffing
• Outright plagiarism
• Lying or making misleading claims

Doing things like the above will diminish the quality of your blog and turn readers off. Also, it will make your entire website harder to find, because the search engines will lower your rankings, if not dismiss your website from their results entirely.

Now you’re ready to take full advantage of the benefits of real estate blogging

With a good real estate blog, you can take your real estate business to the next level by attracting better clients and connecting with better leads to close the deal faster. To learn more about what tools you need to succeed as a real estate agent, feel free to contact our team of experts at Premier Commission LLC.

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