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As a real estate agent, you wear many hats. One of the most important hats you wear is that of a marketer. If you don’t market properties, then the chances of closing deals — and that you will get paid — are zero. One of the best ways to attract buyers is actually simple: just drop a sign on the lawn. While the process of adding a real estate sign might be pretty simple, actually making one that will work isn’t all that easy.
Designing your real estate sign
How your sign looks will determine whether or not people will take action and call or find you online. Here are the first three things you need to know about sign design:
You want to ensure that people remember certain elements on your real estate sign. For example, you want to make your phone number super visible. If you have deep, bold colors for your sign, then your number should be bordered by a bright, lighter color.
After seeing a few two-toned “for sale” signs, they can start to all look alike. This can cause potential buyers to either overlook a house, because they think that they’ve seen it before, or assume that there isn’t anything special about it. A great picture has the opposite effect. This can be anything from your logo to a (professionally taken) picture of your smiling face.
If you’re creating real estate signs for each house that you sell, then consider adding text or an image to show off the house’s best features. For example, a striking kitchen with all of the best appliances and fixtures is a great way to keep a home stuck in people’s minds.
Looking at the competition is a great way to develop ideas of what to do and what to avoid. For example, if you see a trend for real estate signs, then you should avoid certain features so that yours doesn’t blend in with the crowd; if you see a sign that strikes you, then you should figure out what elements you can integrate into your own design.
Producing your real estate signs
Here’s what you need to know about the real estate sign production process:
Always have your real estate signs professionally produced
You are a professionally licensed real estate agent, and your sign should say this loud and clear. To this end, you need to have all of your real estate signs produced in high quality print on good materials. This step will require the help of a professional sign printing service. Ask colleagues and friends for references to find a printer you can trust.
Balance quality and budget
You’re making real estate signs, not a billboard. As such, you don’t want to break the bank trying to make a real estate sign that is printed with a million dots per inch. When browsing professional printing companies, don’t go with the most expensive or the cheapest one. Instead, compare prices with the quality of their work.
Is your sign ready for prime time?
Your real estate sign is a critical marketing tool that you must get right. Following the tips above will keep your sign on track for success. Do you need extra funds to create an effective real estate sign? Premier Commission’s simple commission advance process will get you the cash you need to create marketing materials and more. We guarantee the lowest rates on our advances, so apply online today!
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