Selling real estate is fundamentally a social undertaking. That’s why so many real estate marketing ideas center around creating a presence on social media and making sure that everything you do is shareable and relatable.  

Set up Shop on Major Social Media Sites 

Selling real estate is all about being approachable and accessible to your customers. Real estate marketing ideas should follow that same idea. Make sure you have accounts on all the major social media sites – Facebook, Twitter, LinkedIn and Instagram.

Real estate brokers might want to pay special attention to the more “visual” social media sites like Instagram and Pinterest since these can complement real estate listings and really get your clients excited. Posting flattering interior pictures and walk-through video tours can make your clients and future homeowners feel like they’ve already made the purchase, paid you a commission and started to enjoy their new home. That’s an experience you can bring to life with the help of social media.

Make Yourself Findable and Content Shareable 

When you really think about the core underlying idea with social media, it’s about connecting people. Real estate brokers also connect people – namely, current homeowners with prospective home buyers – so you want to transfer all of that to your online strategy.

As you create social media accounts on sites like Instagram and Facebook make sure that you include those social media sharing buttons on your main blog and at the bottom of all your online marketing collateral.

That way other brokers and prospective homeowners can share the content that you disseminated without any issues. This effectively allows you to get more mileage out of the pictures and videos you put up, and that extra exposure should translate into more interest for the home that you’re selling.

And if someone sees one of your listings or becomes intrigued with one of your video walk-through tours that you’ve posted online, they’ll probably want to contact you directly.

For that reason, it’s a good idea to include an engaging contact page on all of your webpages online, preferably near your social media contact buttons so everything is super convenient and in one place.

Consider Professional Photography or Animated Videos 

Getting a professional photographer to come by and take pictures of the properties that you really want to sell is a fantastic strategy for quickly connecting buyer and seller. You can even combine the best pictures into a Pinterest board that really turns heads.

A lot of real estate brokers see the expense of paying a professional to stop by and second guess the idea. They really shouldn’t. A professional photographer can help frame any piece of property in the best light and, ultimately, the commission that you stand to gain far exceeds the few hundred dollars most professional photographers cost.

If you’re looking for more out-of-the-box real estate marketing ideas then consider hiring a creative agency to create an animated video for your webpages.

Including your name, social media handles and local hotspots in your video can breathe new life into your online strategy. The other nice thing about animated videos is that they can really complement your other online marketing endeavors – things like search engine optimization and social media marketing.

Make Everything Responsive and Mobile 

Everything that you put online should ideally be accessible across a range of devices – this is called being “responsive” in the sense that your clients can access your webpages from tablets, smartphones or desktops. Lastly, a mobile app and embracing local SEO can prompt your clients to stop by that day!

Whether you’re working with limited resources or have an established marketing team, pinpointing an efficient real estate marketing plan can turn out to be confusing. This is especially true in this digital age. Whenever you’re faced with an array of marketing practices, it’s easy to be tempted to spread your game plan so thin and lose your focus on the core goals.

By being aware of how to combine key methods, you’ll be able to impart the correct message, which will make your property stand out and outshine competitors. Ultimately, you’ll not only be able to drive your clients to a swift decision but you’ll also manage to maximize your profit potential.

Tips for Developing Yearly Real Estate Marketing Plan

The following are the top tips to help you develop an annual real estate marketing plan:

Preparation

Here are some of the questions that you should ask yourself at the planning stage:

• What kind of clients are you targeting? Exactly what do you need from them? You must prepare a comprehensive analysis of the companies or individuals you want to lease or sell to.
• Who are your competitors? How do they market their properties? Exactly what do they offer? How do you differentiate yourself from them?
• What’s your budget? How do you intend to allocate the funds for different marketing activities?

Offline Marketing Plan

Ever heard of the common adage? If it’s not broken, don’t fix it? While technology has advanced, tried and tested offline marketing strategies remain effective in generating trust, familiarity as well as gain personal association with prospective tenants and investors.

Online Marketing Plan

Establishing a visible online presence it crucial. Here are some of the areas you should focus on to improve your online marketing plan:

• Digital brochures
• Website updates
• Website development
• Outreach marketing
• Online press releases

Others are:

• Email campaigns
• Performance-based advertising
• Media placements
• Social media

Measuring Results

When it comes to measuring results, use various metrics to measure your success. The most effective include:

• Brand impressions (specifically for Ad performance)
• Leads generated (specifically for overall success)
• Clippings (especially for PR activities)
• Website visits (especially for online marketing campaigns)

Basic Sections a Real Estate Plan Should Have

1. Executive Summary – A detailed summary of the complete plan covering all your major points in as minimal words as possible.
2. Mission Summary – Indicate your business value and philosophy. What sets you apart? Who and how do you serve?
3. Market Analysis – This section is an overview of the present real estate trends and how they affect you.
4. Competitive Analysis – Who is your direct competition? How are the competitors marketing themselves?
5. SWOT Analysis – What are your strengths, weaknesses, opportunities, and threats?
6. Goals and Impact – Set both long and short-term goals. Have clear objectives … Consider the impact of those achievements on your personal business life.
7. Product Definition – Indicate the specific services you provide and why one should do business with you.
8. Marketing Strategies and Schedule – How do you intend to grab the attention of your clients? Which types of channels do you plan to use to communicate your message?
9. Budget – What’s the amount you intend to spend on marketing efforts?
10. Evaluation and Control – Closely monitor your results. What can you learn from the results? After establishing that, refine your approach!

Looking for more information? Contact us at Premiere Commission today!