Headlines that make heads turn

Your headline is one of the most valuable parts of your real estate newsletter. Without a good headline, people won’t look twice at your newsletter, let alone read its contents. To make sure that your newsletter doesn’t end up in the garbage — or the spam box — make sure that your headlines always contain the following elements:

• Attention grabbing
• Concise
• Imminent relevance

A little graphic design effort

If you send your clients newsletters discussing interior design or home improvement tips, your readers should see something that excites them about the subject. While we’re sure that you would include eloquent prose in your newsletters, people are visual creatures; as such, you should include some sort of visual imagery that gets people excited about learning how to recreate designs that are included in the picture.

Relevant content

Unless your newsletter is discussing a topic that can affect everybody, the phrase “general real estate newsletters for client reading” should be erased from your vocabulary right now. You need to send out newsletters based on your client’s real needs. This will ensure that your real estate newsletter is something that absolutely must be read, and that it never annoys anybody.

Marketing technology has evolved to the point that you can identify a person’s needs in real time, so there is no reason that you cannot figure this out. For example, marketing automation tools can correlate data from someone’s internet activities in order to help you determine whether or not a client who used your service to purchase a home is interested in making a few upgrades to their home.

The right channel

How do your clients prefer to receive communications? Delivering your real estate newsletters for clients will not only make sure that your clients receive it, but also that you don’t waste your time with redundant efforts (if your clients tend to throw direct mail into the garbage, then you don’t want to waste your time with this). If you aren’t sure about how your clients would prefer to receive your real estate newsletter, ask them.

A way to contact you via multiple channels

Although they are your clients, you shouldn’t assume that they have your contact info handy. Be sure to include multiple ways to reach out to you in each real estate newsletter. At the very least, you should add the following:

• Phone number
• Email address
• Social media pages

What the reader should do next

How you end your real estate newsletter is the most important part of its actual content. You must never forget that the real estate newsletters that you create for clients to read are for marketing purposes; all marketing materials are created with an end business goal in mind. Your newsletter needs to guide your clients along the right path; the best way to make sure of this is to include a solid call-to-action. This doesn’t have to be a pushy sales pitch. A good call-to-action could be something as simple as an invitation to learn more information (you are the expert, after all).

Make sure that your real estate newsletters are newsworthy

For more tips about how to enhance your real estate success, contact our team at Premier Commission.

Prepare for the unforeseen

No matter how great of a real estate agent you are, you can come across rough patches when deals simply aren’t getting closed fast enough. You should prepare for this beforehand. For example, you should already have a resource to keep your finances steady if deals are slow, because trying to run your real estate business underfunded will cause serious problems for your real estate agent salary in the short and long-term. A real estate commission advance can help you prepare for unexpected expenses and keep you on track.

Expand your real estate education

No matter how many years you have been an agent, there is always something new that you can learn (you should never assume otherwise). Even one piece of new information related to the real estate industry could be the key to unlocking untapped earning potential. As such, you should explore what kind of classes, books and other educational opportunities are available to help you increase your real estate agent salary.

Find new ways to market

Technology has evolved to provide professionals of all types with brand new ways to market themselves and their services. As a real estate agent, you should always be seeking to use the latest, greatest marketing tools for your benefit. These tools do not have to be complicated or expensive either. For example, simply launching a website gives your internet presence (and thereby your ability to be found) a huge boost; the occasional real estate post on LinkedIn helps boost your reputation as a top agent among your peers, and enhances your ability to close deals in your favor.

Actively expand your list of clients

Even if people already come to you seeking your services, do not settle. When someone searches for a real estate agent in your state, they may or may not find you. By actively seeking a larger number of clients or more high value clients, on the other hand, you place yourself at the forefront when someone needs a real estate agent.

Start your own brokerage firm

An outstanding way to expand your real estate agent salary is to create a mutually beneficial relationship with other brokers wherein they have an opportunity to benefit from your brand name and experience, and in exchange, you get a portion of the proceeds from the deals that they close. This is one of the best ways to expand your salary if you are an experienced, well-connected agent.

Become a real estate investor

You have spent plenty of time learning about the real estate industry, developing connections and becoming an expert in the area that you work in. If you are only using this to be a real estate agent for others, then you are making a financial mistake. You should also be using your knowledge, expertise and connections to close your own personal deals as a real estate investor. As an agent, you get to see firsthand the profitability of being a real estate investor, so why not improve your salary by investing in some property yourself?

Are you ready to take your salary to the next level?

You already have access to the tools you need to increase your salary. You just need to use them. For more information about how to improve your success in the real estate business, feel free to contact our team.